On this website we show you a variety of wholesome clothes you can wear in the water, on the beach or around town.
Most dry quickly so after a quick shower to rinse salt or chlorine, let them dry in the warm summer breeze.
Frum, Not Frumpy
Now you can look great in the water, with a wide choice of stylish swimwear and modern fabrics.
Frum doesn't mean frumpy.
Modest swimwear can look stunning too and is now a growing trend,
even outside the religious communities.
More people are now looking at modest swimwear for convenience, style and sun protection.
Swimwear for Men
A good supply of modest swimwear for women is on the market,
but not yet for men.
Inspired by the surfer look, men tend to cover up more in the water.
Swim shirts are growing rapidly in popularity now. There are many names for fairly similar garments, like rashie, rashy, rash vest, or surf shirt, but they may refer to different uses. We hope to clarify this a bit.